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Working for Good

March 28, 2011
work for good

After a year of winter, I am excited to proclaim that spring has arrived for the Carlmans!  In true “when it rains it pours” fashion, Joel and I recently (finally) had a few organizations express interest in us.  We spent a week interviewing in Washington D.C. and in Boston, and we’ve now come to a decision: I have accepted the position of “UnMarketing Manager” at the GlobalGiving Foundation in Washington, D.C.!

The GlobalGiving Foundation is an online development marketplace that connects people who have world-changing ideas to others who can support them.  You can go to and provide medical supplies for a hospital in rural Ecuador or provide shelter for a girl who has been rescued from sex-trafficking in India. Whatever you’re passionate about – there’s probably a grassroots project on GlobalGiving that you can support.  (Here’s how it works.)

GlobalGiving was founded by two former World Bank executives who wanted to create a a new, higher-impact way for individuals and organizations to direct their philanthropy to their choice of high-quality, trackable projects in the U.S. and around the world.  GlobalGiving projects are in more than 100 countries, and they support a variety of issues ranging from Japan’s disaster relief to education and health care to economic development and the environment.  GlobalGiving also helps businesses focus on philanthropy.  They are the first thing you seen on the homepage this week, and they are also the brains behind the Pepsi Refresh project.

My role (in my own words) will be to manage the organization’s marketing and communications efforts (especially their social media engagement) to help shape and grow the GlobalGiving brand as a main player in the field of Web 2.0-driven international development (Sound familiar?). The term “UnMarkteing” comes from a book about using social media to create real relationships that drive interaction and engagement rather than using Facebook to just make noise about your brand.  See the actual UnMarketing Manager job description here (click on the link on the bottom of the page that says “yes I understand this position has been filled…”)

I’m incredibly inspired to have found an organization that values my experience and shares my interest in merging the core ideas of monitoring and evaluation with communication.  (I think this job matches up pretty well with my ‘dream job’ I described a year ago.)  I hope that our communications will eventually include transparent feedback from project beneficiaries and that we will tell stories that illuminate the complexity of the development process, inviting donors to take a deeper look at the impacts of their philanthropy.

It was a fun application process – see an article here about my future boss and his creative take on the candidate search.  I’m excited to work with a team of inspiring people who are passionate about facilitating real, measurable social change – and telling great stories!

So here we go!  We’re moving to DC in a few weeks, and I’ll start at the beginning of May!  Joel is excited and extremely  supportive (more about that to come) – and we’re both looking forward to having our own place to live in a new city.  I cannot express how grateful we are to all of you who have supported us and encouraged us along this road; we absolutely know that we would not have held out for great without the truly life-sustaining support of our family and friends.  This is your victory, too!

So now – do you know anyone in D.C. who might want to be our friend?

Just for fun, here’s part of my application – (check out  a project on first so that it makes sense!)


8 Comments leave one →
  1. March 28, 2011 5:09 pm

    Congrats on the new gig! Great site and it sounds like you will be an amazing fit!

  2. March 28, 2011 5:28 pm

    As a GlobalGiving project for almost a full year (yeah!) we welcome you to the family! We are a small all-volunteer nonprofit and being part of GG has been a huge part of our success!

    Also, I moved to DC two years ago so we can surely be friends as well! Feel free to email anytime and welcome!

  3. Steph permalink
    March 28, 2011 5:35 pm

    So excited and proud of you guys! #myfriendsaresofreakincool


  4. March 28, 2011 7:58 pm

    I’m soooo sad I won’t get to person in person until June! (I live in Nairobi and work for GG remotely)

    By the way, I don’t know if we’re the brains of pepsi refresh, maybe more like the spleen. But don’t underestimate the power of the spleen! Filters the blood like a champ!

  5. March 28, 2011 7:59 pm

    I meant “meet you in person.” I don’t know how you “person in person” a person.

  6. Ann permalink
    March 28, 2011 8:39 pm

    Would you guys like me to put you in contact with my family? My parents and sister live right in the DC area in northern Virginia (aka: Great Falls and Alexandria). They’d love to have you over for dinner :) I can also put you in contact with old friends from Sussex, England that also moved to the area about a year ago.

    Congrats! xxx

  7. Laura Buhler permalink
    March 28, 2011 9:47 pm

    Wow, what a dream job, indeed. Congratulations to both of you!

  8. March 28, 2011 10:36 pm

    Congrats on the new job! Sounds truly fabulous!!

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